Your Team


By understanding our clients and their goals, our aim is to recommend industry leading marketing and communication solutions.

You will work directly with a senior consultant.  We work collaboratively and blend in-house marketing with creative agency skills.  By utilising our extensive network of specialists, we can deliver the right expertise to deliver on your brief, as and when you need it.

We want to delight by providing distinctive ideas that work – going above and beyond to deliver solutions to help your business stand out, and meet your marketing goals...

...and to have fun while we do it.

We work in partnership with the Scale Partnership - Financial, to extend our offering across planning, strategy and content creation. 

The Scale Partnership - Financial  

Image of Tara McCorquodale, Co-Founder

Tara McCorquodale - OMC Director

Tara has 24 years’ experience marketing within Financial Services across a broad range of businesses on both a B2B and B2C basis. Prior to setting up Oyster, she co-founded a marketing consultancy and training business, leading the consultancy focus. Before moving to consultancy she worked in-house as Head of Brand and Channel Marketing for Jupiter Asset Management and was an Account Director at various global advertising agencies specialising in financial services.

  • Wide financial services experience from insurance providers to global banking – with a focus on Investment management
  • Deep knowledge of the full marketing mix, applying an integrated approach appropriate to different business needs
  • Speciality in brand development and management including product proposition development
  • Personable and pragmatic, with ability to tailor approach to suit all levels of seniority to ensure internal buy-in and delivery of the marketing vision
07976 745 067

Don’t just take our word for it…

"Oyster offer a team of marketers with a deep understanding of the distribution landscape – so important when ensuring sales and marketing work seamlessly together. They bring a strategic and creative edge to the marketing solutions they provide, always delivered in a proactive, positive and pragmatic way. They are a terrific team and I wouldn’t hesitate to recommend them to any asset management business."

Simon Hynes, former Head of Wholesale Distribution, EMEA. Legal & General Investment Management

"Having worked with Tara for many years as an outsourced marketing resource, I have always been impressed by her ability to turn her hand to any marketing challenge. Whatever the marketing need, she always delivers first class solutions often with a very short turn around. I would highly recommend Tara to any business needing additional marketing flair - always delivered with good humour and a smile!"

Jamie Moran. CMO, Vistra

Common Issues

The world of marketing and communications has changed. Dramatically.

There has been a dramatic change over the last decade, further accelerated by ongoing events and technology development. But one thing holds true – the need to communicate effectively and relevantly to customers.  Over many years we have adapted to the changing needs and helped a variety of firms with differing goals. Covering everything from fund marketing, socially responsible investing, institutional communications, intermediary promotions and brand building. Developing an idea, which makes a company stand out in their field, is our aim. Delivering that idea and delighting you with the results, is our passion.

Many issues faced by businesses are the same. 

  • My business needs strategic change, but I don't have the thinking time
  • My marketing is just a series of tactics without a clear plan
  • We have great content & products but how do we get our business/product to stand out in a competitive and changing market
  • We want to enter a new market, but I don’t know where to start
  • I need additional, flexible resource in marketing, but don't have the headcount
  • Our marketing is the same as everyone else’s – how do we create stand out?
  • I want to start marketing my business, but don't need a full marketing department yet
  • My business has been successful but I'm not sure we are positioned correctly for the next stage of growth
  • I need new ideas to help communicate with my clients effectively but don't have the time or resources inhouse

If you have a challenge that needs a new solution - get in touch to find out how we can help.

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