Your Team


By understanding our clients and their goals, our aim is to recommend industry leading marketing and communication solutions.

You will work directly with a senior consultant who has direct experience working in a firm like yours. We will not promise expertise and hand work over to a junior member of staff – but instead deliver senior expertise where and when you need it.

We want to delight by providing unique ideas that work – going above and beyond to deliver the solutions that help our clients stand out and meet their business goals...

...and to have fun while we do it.

Image of Tara McCorquodale, Co-Founder

Tara McCorquodale

Co-founder, Director

Tara has 22 years’ experience marketing within Financial Services. Most recently she co-founded White Marble Marketing, leading the consultancy focus. Prior to that she was Head of Brand and Channel Marketing for Jupiter Asset Management and worked at various global advertising agencies specialising in financial services.

  • Wide financial services experience from insurance providers to global banking – with a focus on Investment management
  • Deep knowledge of the full marketing mix, applying an integrated approach appropriate to different business needs
  • Speciality in brand development and management including product proposition development
  • Personable and pragmatic, with ability to tailor approach to suit all levels of seniority to ensure internal buy-in and delivery of the marketing vision
07976 745 067

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Image of Ella Riesco, Co-Founder

Ella Riesco

Co-founder, Director

Working in financial services marketing for over 16 years, Ella has held senior roles in leading asset and wealth management organisations, most recently at Julius Baer as Head of Marketing and Communications, UK. Before that, she worked in senior brand, marketing and communication roles at Jupiter Asset Management and Alliance Trust. She has an MBA from the University of Strathclyde.

  • Extensive, strategic experience helping firms achieve their business goals utilising the full marketing and communications mix.
  • A strong ability to listen and translate the requirements of a firm into a robust marketing and communications strategy.
  • Worked on a number of corporate change programmes covering acquisitions, restructures, business expansion and issue management.
  • Solid understanding of corporate governance structures with experience sitting on Senior Management teams, Executive Committees, and presenting at Board level.
07796 158 048

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Don’t just take our word for it…

"Ella and Tara offer a team of marketers with a deep understanding of the distribution landscape – so important when ensuring sales and marketing work seamlessly together. They bring a strategic and creative edge to the marketing solutions they provide, always delivered in a proactive, positive and pragmatic way. They are a terrific team and I wouldn’t hesitate to recommend them to any asset management business."

Simon Hynes, Head of Wholesale Distribution, EMEA. Legal & General Investment Management

"Ella is one of the most talented marketing executives of her generation. She brings an energy, creativity and drive that is rare and has, in a remarkably short period of time, had a tremendous business impact."

David Durlacher. CEO, Julius Baer International Limited

"Having worked with Tara for over 4 years as an outsourced marketing resource, I have always been impressed by her ability to turn her hand to any marketing challenge. Whatever the marketing need, she always delivers first class solutions often with a very short turn around. I would highly recommend Tara to any business needing additional marketing flair - always delivered with good humour and a smile!"

Jamie Moran. Head of Investor Marketing, EMEA. JLL

"Ella worked with Ruffer for 3 months to help develop our business development and marketing strategy. In the early days, she had a strong focus on understanding the business enabling her to provide recommendations that were appropriate to Ruffer. Her strategic report was very well received and had a positive impact on the firm with many of the suggestions now implemented and part of our day to day activities."

Bertie Dannatt, Investment Director, Ruffer LLP

Common Issues

Since we met at Jupiter, over 14 years ago, the world of marketing and communications has changed. Dramatically.

With three decades of experience between us, we have helped a variety of firms with differing goals. Covering everything from fund marketing, socially responsible investing, institutional communications, intermediary promotions and working with private clients. Developing an idea, which makes a company stand out in their field, is our aim. Delivering that idea and delighting you with the results, is our passion.

Many issues faced by businesses are the same. If any of these issues sound familiar or you have a challenge that needs a unique solution - get in touch to see how we can help:

  • I don’t have the thinking time to come up with strategic change
  • My marketing is just a series of tactics without a clear plan
  • We have great content & products but how do we get our business/product to stand out in a competitive market
  • We want to enter a new market, but I don’t know where to start
  • I need some fresh thinking in marketing, but don't have the headcount
  • I don’t know if we are spending the right amount or how to measure Return on Investment
  • Our marketing is the same as everyone else’s – how do we create something unique?
  • I want to start marketing my business, but don't need a full marketing department yet
  • My business is about to see a fundamental change and I don’t know the best way to handle or communicate this to our stakeholders
  • I’m finding it difficult to persuade our leadership team of the value of good marketing

We provide flexible and reliable senior marketing expertise to help you solve your marketing challenges - get in touch to find out how.

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